Towel Trends

New York – Even as much of the attention in the boom of home furnishings products during the stay-at-home conditions of the pandemic era has been focused on categories like a home office, kitchenware, and outdoor/backyard items, one particular home textiles product has also been a star. Towels – indeed, the entire bath category – including rugs, shower curtains, and bathroom accessories – has been experiencing above-average sales growth over the past 15 months and it’s produced a range of trends across the classification. Some recent research shows the category up 31%. The towel market also saw a rise in the luxury and better towel sales. We have also seen more opportunities for the towel business in several other areas: hospitality, which has come back strong already in 2021.